I have a lot of opportunities to work with Swedish companies or organizations, so I earn about Sweden. Especially as a designer, I pay attention to the high design quality. Last time I introduced the Swedish coffee brand “Lemmel Kaffe“, so I will introduce two Swedish brands today.

The first is craft beer brand “Ominippollo“. Coffee is also a representative beverage in Sweden and Northern Europe, but craft beer is also delicious. Omnippollo was established in 2011, it was chosen Rate Beer Top 100 Brewery in The World. While this brand of vision is “to overturn the image of people’s beer from the bottom”, its label design is super cool as well as its taste. Their message that they want “experiences” rather than “drinking” is spreading in more than 20 countries, including Sweden, Europe, North America, Australia, along with their worldview.

The word “brand” and “branding” often heard in recent years, as I work on graphic and web design, I naturally think about brands. In some cases, I design for the company or institution itself, or design for goods and events. The thing to think about is “How can I tell the message well”. Messages range from direct items such as product descriptions, company messages, corporate and event information to things conveying the world view using image pictures and illustrations.

Meanwhile, as I met a nice brand, I am introducing that today.

It is Swedish band “Lemmel Kaffe“. Coffee is a very familiar drink in the Northern European countries where people drink coffee nearly 800 cups per year. Fika is already synonymous with Swedish culture, I think that coffee is important as well as taking coffee and cinnamon rolls taking a break with family and colleagues.