As “Wonderful 70’s series”, I introduced Ingegerd Råman (Swedish designer) and Kirin Kiki (Japanese actress).

This time for the third person, Mr. Satoru Miyata representative of Draft Inc. Draft is a design company that deals with advertisement, promotion planning and production, planning and production of CI, VI, brand development. I have a chance to listen to the story of the president of the design company in Japan and I introduce it because I have learned so much.

If you have been a designer for more than 15 years, you will also be naturally aware of the feelings of “creator” other than your genre design (graphic & digital).

I wonder what they are made of? How did the creator did it? What the purpose of it? something like I wonder the background of the creation. I feel happy when I find something common feeling even our genre is different, or it is also happy to find new learnings.

I love any “creators” from designers or craftsmen very much, and I would like to introduce love expressions from designers/creators which I can see from the finished products, so that I named the title of today. In addition to the purpose as a function, there are other purposes such as culturally appeal to emotion or they have social sense of mission. I would like people to look at other roles than functions.

Vol. 1 today is about “Shoji (Shoji is a sliding screen with white paper on thin
wooden laths).” designed by Korin Ogata (he was a Japanese painter, lacquerer and designer of the Rinpa school).
I visited the MOA museum of art in Atami the other day, there are facilities except for the museum such as Noh theater, Tea garden, Tea house etc. And I write about the Shoji of Korin’s Residence (reconstruction) which he spent the last five years and drew national treasure paintings there.

I have worked for over fifteen years as a graphic and digital designer, and I still LOVE to design.

Maybe people think that “design” is act of making visual things (surface decoration) mainly, but the word includes a wide range of activities such as planning, making plans, concept working, making structure.

In actual projects, I spend 70-80% of time on “researching or thinking”, and the rest of 20-30% of time is for “making something visible” with Mac.  (I think most of people think this one is “design”.)

I think that going to book shops or museums, going on a journey if needed, even taking walk is even wonderful part of job, because these are all researching or thinking act. There is always a project in the head, and it seems that the directions is decided through various experiences.