The word “brand” and “branding” often heard in recent years, as I work on graphic and web design, I naturally think about brands. In some cases, I design for the company or institution itself, or design for goods and events. The thing to think about is “How can I tell the message well”. Messages range from direct items such as product descriptions, company messages, corporate and event information to things conveying the world view using image pictures and illustrations.

Meanwhile, as I met a nice brand, I am introducing that today.

It is Swedish band “Lemmel Kaffe“. Coffee is a very familiar drink in the Northern European countries where people drink coffee nearly 800 cups per year. Fika is already synonymous with Swedish culture, I think that coffee is important as well as taking coffee and cinnamon rolls taking a break with family and colleagues.