Today is about Sweden’s leading designer “Ingegerd Råman”, her exhibition is held at The National Museum of Modern Art, Tokyo Crafts Gallery until 2018.9.14 – 12.9.

Generally she is known as “designer” or “ceramist”, but she calls herself not “ceramist” but “potter“, not “designer” but “form-giver“.

This is because she does not regard her creations as self-expression but is more aware of her craftsmanship, which is obliged to create vessels for everyday use. The term “designer” in Swedish is “formgivare (form-giver)“, but the term has more specificity in its meaning-to give a form to something, the presence of an object.

I have a lot of opportunities to work with Swedish companies or organizations, so I earn about Sweden. Especially as a designer, I pay attention to the high design quality. Last time I introduced the Swedish coffee brand “Lemmel Kaffe“, so I will introduce two Swedish brands today.

The first is craft beer brand “Ominippollo“. Coffee is also a representative beverage in Sweden and Northern Europe, but craft beer is also delicious. Omnippollo was established in 2011, it was chosen Rate Beer Top 100 Brewery in The World. While this brand of vision is “to overturn the image of people’s beer from the bottom”, its label design is super cool as well as its taste. Their message that they want “experiences” rather than “drinking” is spreading in more than 20 countries, including Sweden, Europe, North America, Australia, along with their worldview.